Chapter 26. Design Principles
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Dieter Rams: Less but Better
Dieter Rams of Braun explains his "Less but better" approach to design.
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Jobs and Jony Ive on Apple's Design Principles
"We don't talk about design here. We talk about how things work."
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"A computer absolutely can be sexy"
Jony Ive, from Macworld San Francisco 1999
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Jony Ive on Design
Jonathan Ive talks about his approach to industrial design.
