Chapter 26. Design Principles
Dieter Rams: Less but Better
Dieter Rams of Braun explains his "Less but better" approach to design.
Jobs and Jony Ive on Apple's Design Principles
"We don't talk about design here. We talk about how things work."
"A computer absolutely can be sexy"
Jony Ive, from Macworld San Francisco 1999
Jony Ive on Design
Jonathan Ive talks about his approach to industrial design.