Chapter 25. Think Different
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Job's Marketing Philosophy
Jobs explains his marketing philosophy that ultimately stood behind the "Think Different" campaign.
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Think Different "The Making Of"
Lee Clow and others on the making of the "Think Different" ad campaign for Apple.
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"You have to think differently"
An excerpt from the 1997 Boston Macworld where Jobs used the concepts of the upcoming "Think Different" campaign.
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The "Think Different" Commercial
The original "Think Different" commercial with the voice-over done by Richard Dreyfuss.
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"Think Different" Commercial with Jobs's Voice-Over
The never aired commercial with the "Here's to the crazy ones..." narration done by Jobs.
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Michael Dell on His 1997 Comment about Apple
Michael Dell "clarifies" what he meant by his 1997 comment about shutting down Apple.
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Jobs Kills the Clones
Jobs discusses his talks with the Mac licensors (video circa 1997).
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Product Strategy: Four Quadrants
An excerpt from Steve Jobs's 1998 keynote address where he explains Apple's new product strategy.
